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In 2009, 90+ Cellars founder Kevin Mehra set out on a mission to make the world's best wines more affordable and accessible to all. His idea was built on the understanding that many wineries around the globe -- even the most highly-acclaimed ones -- consistently produce more wine than they can sell under their own top labels. This was especially true at the time due to the economic recession. Kevin brought on Wine Director Brett Vankoski, and together they started to seek out wineries that had a history of high (90+ point) ratings. They gave these wineries the opportunity to sell more wine, while in turn, giving wine lovers access to these acclaimed wines at better prices. The only caveat was that 90+ Cellars couldn't divulge the names of the wineries and vineyards. The concept worked, and our label started to take off. Over the years, we have developed relationships with hundreds of amazing wineries all over the world. These partnerships allow us to offer a highly selective, global collection of wines we know you'll love; from everyday classics to more premium selections. And we never stop searching for new wines, always striving to make it easy for people to explore, discover and fall in love with great wine.